Prada now produces men's and women's leather goods, clothing and footwear combining contemporary, cutting-edge sophistication with one-of-a-kind, sublimely-crafted products. Prada also operates in the eyewear, fragrance and mobile phone sectors.
Innovation is at the core of Prada's success, with no sector escaping the Group's avant-garde approach, distribution included. Prada casts its creative eye beyond the boundaries of fashion to include art, architecture, cinema and culture as key references to the brand's core values.
